5th Annual Influence Awards

CELEBRATING OUR FIFTH AWARD SEASON

The PRSA Influence Awards are among the most prestigious awards programs in the region’s communications industry. For the past four years, the Influence Awards has honored stellar work produced in the Greater Sacramento region, with awardees ranging from solo practitioners to large agencies, businesses of all sizes, non-profits, not-for-profits and government agencies – and everything in between.

CONGRATULATE THIS YEAR’S BIG WINNERS!

PRSA California Capital Chapter Announces

2018 Influence Award Winners

FRIDAY, OCT. 19 – SACRAMENTO – The California Capital Chapter (CCC) of the Public Relations Society of America (PRSA) announced the winners of its fifth-annual Influence Awards at a gala event held at the Tsakopoulos Library Galleria on the evening of Thursday, Oct. 18. The gala was the largest celebration in Influence Awards history, with approximately 120 of the region’s most influential communicators and aspiring communications students in attendance to honor 32 winners across nine Tactic and Program categories.

“It was an honor to cohost our gala alongside Dina Kupfer of CBS13/Good Day Sacramento,” said PRSA CCC Chapter President Daniel Thigpen. “The caliber of work being produced in and around the Capital Region is often underestimated, despite our collective successes across all communication subsets. That’s why it so important to continue shining a spotlight on the region’s best communicators – and their best work – through programs like the Influence Awards.”

To ensure the utmost objectivity, each Tactic and Program submission was reviewed by the Raleigh Chapter of PRSA. Submissions were scored on a 100-point scale and awarded at the “Merit” level, if its combined score reached 80 points or higher, and “Influence” level, if its combined score reached 90 points or higher. The categories were not competitive, so select categories have no winners while others have multiple.

Additionally, in light of the Influence Award’s fifth anniversary, the PRSA CCC board made the strategic decision to expand the awards program. Part of that expansion was the creation of the President’s Award for Distinguished Service – presented to Gina Jacobs of Rabobank N.A. – which recognizes a PRSA CCC member’s service to the chapter and its membership.

PRSA CCC members were also invited to nominate local agencies and organizations that elevate the communications profession and sets an industry benchmark for excellence. This was in addition to nominating outstanding local communicators for the Distinguished Young Influencer and Influencer of the Year awards. One honoree for each category was selected by a panel of top regional PR pros, comprised of PRSA CCC members who are APRs and/or have more than 15 years of professional experience.

The inaugural Influential Agency of the Year award was presented to Patrick Harbison Public Relations, while San Juan Unified School District was named the Influential Organization of the Year.

The Distinguished Young Influencer award – presented to Erica Brown of The Leukemia & Lymphoma Society – recognizes a professional or student under the age of 35, with a maximum of five years of experience in the public relations field, who has demonstrably contributed to the field and shows a bright and promising future.

The Influencer of the Year award – the top honor of the evening, presented to Lucy Eidam Crocker of Lucy & Company – recognizes a local professional, with 10 or more years of experience in strategic communications, who has made outstanding contributions to the field of public relations.

PRSA CCC extends congratulations to Lucy Eidam Crocker, Erica Brown, San Juan Unified School District, Patrick Harbison Public Relations, Gina Jacobs and all of 2018 Influence Award Tactic and Program winners, listed below.

Additionally, the chapter wishes to thank its gala sponsors, including:

Gold sponsor: Merlot Marketing

Silver sponsors: Edelman and Lucy & Company

Bronze sponsor: Patrick Harbison Public Relations

Nonprofit sponsors: CalSPRA and CAPIO

In-kind sponsor: Lemon Tree Agency

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Tactic Categories – Merit Winners

Audiovisual

  • Submission – CPF Media Services Digital Lounge
    • Winner – Firestar Studios

Collateral Materials/Publications

  • Submission – Guidance Document for the California Department of Water Resources
    • Winner – Edelman
  • Submission – Modesto Marathon Motivational Signs
    • Winner – Almond Board of California

Electronic/Digital

  • Submission – SAFE@Work
    • Winner – SAFE Credit Union

Media Relations

  • Submission – Almond Bloom
    • Winner – Almond Board of California
  • Submission – Elica: KBIS 2018 Campaign
    • Winner – Merlot Marketing
  • Submission – INOX: Privacy Barn Door Lock Campaign
    • Winner – Merlot Marketing
  • Submission – Media Relations Support for the California Capital Airshow
    • Winner – Edelman

Program Categories – Merit Winners

Crisis Communication & Issues Management

  • Submission – EngageRoseville
    • Winner – City of Roseville, CA

External/Community Relations Campaigns

  • Submission – EngageRoseville
    • Winner – City of Roseville, CA
  • Submission – Race for the STARS 5K Run/Walk Campaign
    • Winner – San Juan Unified School District
  • Submission – Sustain the Gains: A Landscape Makeover Contest
    • Winner – City of Roseville Environmental Utilities
  • Submission – TSI Semiconductors’ “National Pi Day” Campaign
    • Winner – Drisha Leggitt & Company Communications

Internal Communication Campaigns

  • Submission – Intranet Improvement Project
    • Winner – Rabobank, N.A.

Special Events

  • Submission – Our Street Night Market
    • Winner – Yellow Brick Group, LLC
  • Submission – TSI Semiconductors’ “National Pi Day” Event
    • Winner – Drisha Leggitt & Company Communications
  • Submission – Wide Open Walls Mural Festival
    • Winner – PHPR, Patrick Harbison Public Relations

 

Tactic Categories – Influence Winners

Audiovisual

  • Submission – Contributions of Farm Laborers to Agriculture in California
    • Winner – Lilly Wyatt Public Relations
  • Submission – Dragon Paradise: Canine Companions
    • Winner – Folsom Cordova Unified School District
  • Submission – Fuel Your School Video
    • Winner – Edelman
  • Submission – NanaWall Systems: Educational Applications Videtorial™
    • Winner – Merlot Marketing
  • Submission – PlacerGROWN, Foothill Roots Farm
    • Winner – Lemon Tree Agency
  • Submission – Placer Land Trust, Peach Arts
    • Winner – Lemon Tree Agency
  • Submission – Salvation Army: “Larry’s Story”
    • Winner – Merlot Marketing

Collateral Materials/Publications

  • Submission – Agricultural Council of California, Water Bill Poster Design
    • Winner – Merlot Marketing

Electronic/Digital

  • Submission – CAL FIRE “Ready For Wildfire” App Sweepstakes
    • Winner – Sagent Marketing
  • Submission – Ventura County Coastal Assn. of Realtors Online Magazine
    • Winner – The Write Stuff Communications

 

Program Categories – Influence Winners

External/Community Relations Campaigns

  • Submission – Community Relations Program for the California Department of Water Resources, Lake Oroville Spillways Emergency Recovery Project
    • Winner – Edelman

Internal Communication Campaigns

  • Submission – TSI Semiconductors’ “National Pi Day” Campaign
    • Winner – Drisha Leggitt & Company Communications

Social Media Campaigns

  • Submission – Cultured Stone: Community Building Social Media Campaign
    • Merlot Marketing
  • Submission – THOR Kitchen: Social Media Campaign
    • Merlot Marketing

Special Events

  • Submission – Albertsons Companies Uses Influencer Marketing to Help Drive Private Label Brand Growth
    • Winner – FleishmanHillard

About PRSA CCC

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. It also advocates for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.

Locally, PRSA California Capital Chapter (PRSA-CCC) draws members from a wide area of Northern and Eastern California, including the communities of Sacramento, Placerville, Roseville, Napa, Fairfield, Stockton, Lake Tahoe, Chico, Yuba City, Redding, and other nearby areas. The chapter is led by a 10-member Board of Directors – in addition to one assembly delegate – who are willing and able to help new members thrive in their careers, become more active in their industry and network with other like-minded professionals. More at PRSACCC.org.

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CONTACT

If you have any questions regarding the Influence Awards, the Gala or the sponsorship tiers, please contact the Influence Awards co-chairs:

If you have any questions, please contact the Influence Awards Committee Co-Chairs: Stephanie Fretwellstephanie.fretwell@fsresidential.com and Gina Jacobsgina.jacobs@rabobank.com.

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